What we do

Surgimate has rewritten the rules for the modern practice with a surgical orchestration platform that maximizes surgical throughput & revenue. Surgimate Practice™ unites data, surgeons and staff around a single source of truth and a failsafe surgical workflow, driving enterprise transformation from the ground up.

With proven success at surgical practices across the country, Surgimate is revolutionizing surgical care coordination. By increasing efficiency, driving surgical revenue, and reducing surgical cancellations, Surgimate empowers practices to grow their surgical business and improve quality of care for patients.

Who we Are

The Surgimate leadership team is comprised of dynamic and seasoned professionals who promote excellence, growth and success. We are on a mission to provide an improved surgical experience for all stakeholders involved and building a more connected ecosystem.

Surgimate continues to hire the best & brightest, and is committed to developing and nurturing all of our employees. We foster an environment of inclusion, collaboration and data-driven results. And of course, lots of fun and banter is shared along the way!

Rebecca Brygel
Founder & CEO
Albert Norweb
Chief Growth Officer
Justin Rockman
VP Sales & Business Development
Hagai Ben-Ami
VP R&D
Rebecca Brygel
Founder & CEO
A career entrepreneur, Rebecca is the driving force behind the company and its visionary. She’s also super hands-on, as comfortable chatting with schedulers about their workflow issues as she is in the boardroom. Instantly recognized by her Australian accent, Rebecca holds a BA in Business Management from Monash University and a Masters in Philosophy from Yeshiva University.
Albert Norweb
Chief Growth Officer
Al Norweb is focused on everything and anything that brings the power of Surgimate to more surgical practices. Prior to his current role, Al worked in a variety of industries, mostly recently serving as the General Manager of Orthopedics for a leading EHR and practice management software company where he oversaw a near quadrupling of their book of business. Based in Miami, FL, Al holds an MBA from Harvard Business School, an MPA from Harvard Kennedy School, and a BS in Economics from Duke University.
Justin Rockman
VP Sales & Business Development
The industry expert on surgical scheduling workflow optimization, Justin consults for surgical practices and lectures nationwide. Justin joined Surgimate after 8 years as a founding member of an IBM-acquired startup. A devoted husband and father of four, ultra-marathoner and lover of the outdoors, Justin studied law at Monash University and earned his MBA from Bar Ilan University.
Hagai Ben-Ami
VP R&D
Hagai joins Surgimate with a vast array of experience in leading R&D for companies of all sizes. Hagai enjoys shaping the architecture, driving strategy and bridging the gap between business and technology. He also has the know-how to harness the technology to meet customer needs. Hagai is a father of three, and loves visiting new places, to discover both the nature and its people.

Arica Saltzman
Director of Professional Services
Laura Eakes
VP Marketing
Mirit Leon Mendelovich
VP People & Operations
Christine McKnight
Manager of Customer Success
Arica Saltzman
Director of Professional Services
Arica loves order and process, which positions her perfectly to lead the Professional Services Team at Surgimate. She also has extensive experience managing and running an award winning Customer Service team for a Fortune 200 company. In her free time Arica enjoys running, historical fiction, and a nice glass of wine.
Laura Eakes
VP Marketing
Laura brings a wealth of experience to Surgimate, having spent over seven years heading the marketing at Mavim, a leading company in the field of process management and mining. As a former rower and coach, Laura is passionate about staying active and can often be found hiking, skiing, or cycling in her free time. Laura's favorite vacation spot is her family's cabin in Colorado, which has always been her escape from the world. She is also an avid fan of Top Chef and hopes to one day visit one of the pop-up restaurants.
Mirit Leon Mendelovich
VP People & Operations
Mirit joined Surgimate to build and support organizational and individual capabilities through human resources strategies and practices. Before joining Surgimate, Mirit held senior positions in various hi-tech companies, and her true passion in the business world is Human Resources. Mirit is an enthusiast learner of a wide variety of topics, and in her spare time she works out at the gym.
Christine McKnight
Manager of Customer Success
Christine joins Surgimate with over 15 years experience working in healthcare, including 10 years in orthopedics. At Surgimate, Christine utilizes her vast experience with various EMR and PM systems to focus on client-specific workflow design, eliminating redundancies and increasing efficiencies. Outside of work, Christine loves spending time with her son, especially in the outdoors - exploring forests and mountains, finding places to hike and fishing!
Paul Dudy
National Sales Associate
Katie Coombes
National Sales Associate
Josh DeLano
Implementation Project Manager
Yehuda Elitzur
Director of R&D
Paul Dudy
National Sales Associate
Paul joins Surgimate as with extensive experience from his previous role at a start-up focused on automation. He lives in Portland with his family, and loves spending time outdoors, skiing and attending music concerts. Paul's favorite vacation spots are in Central America. In his down time, Paul loves to watch TV and is a huge fan of Marvel movies – having watched 25+ movies in chronological order with his daughter!
Katie Coombes
National Sales Associate
Katie brings a wealth of experience to Surgimate, having served as the VP of Network Sales for Ideal Image and spending 11 years selling SAAS Medical Software for Modernizing Medicine. Originally from Anaheim Hills, CA, Katie now lives in Tucson, AZ with her husband Bryan and their two children, Emily and Riley, as well as their many pets. In her free time, Katie enjoys being busy and spending time with her family, especially in the outdoors. She loves vacationing anywhere near the water and her favorite food is grilled fish tacos!
Josh DeLano
Implementation Project Manager
With seven years experience as a Project Manager for multiple technology companies, Josh joins Surgimate as Implementations Project Manager. He has experience with many levels within the Information Technology world and holds a B.S. in Information Technology and a focus on PMP from Villanova University. Outside of the office, he coaches and loves to run on mountain trails and open roads, along with hiking, fishing and camping with his family.
Yehuda Elitzur
Director of R&D
The company’s core developer for the past 6 years, Yehuda has been tinkering with code since his teens. A systems architect by training, he is responsible for all technical aspects of product design and development. This husband and father of three has a BSc in Computer Science from the Technion Institute of Technology and enjoys going to the gym in his spare time.
Jack Kustanowitz
Senior Technical Advisor
Daniel Brief
Senior Developer
Allen Taylor
Senior Software Engineer
Adam Keinan
Senior DevOps
Jack Kustanowitz
Senior Technical Advisor
Jack has been creating user-facing software for more than 20 years, for larger companies such as Verizon and AOL as well as smaller companies and startups in the Boston and Washington, DC areas. Jack enjoys running and somehow manages to end up in Rome at least once a year. Jack has a BS in Computer Systems Engineering from Boston University and an MA in Computer Science from the University of Maryland.
Daniel Brief
Senior Developer
Having worked for a range of companies, from Fortune 500 to startups, including having a hand in creating Answers.com, Daniel brings his extensive experience as a developer to the Surgimate team. Daniel has a BSc in Computer Science from the University of Miami and an MSc from Northwestern University. When he is not trying to keep up with his wife and five kids, he is busy reading, running, swimming and playing floor hockey (but not at the same time!).
Allen Taylor
Senior Software Engineer
Born in Philadelphia, but raised in the Pacific Northwest, Allen is a Computer Science graduate from the University of Washington in Seattle.
Allen lives in Apex, NC with his wife and thee sons, two dogs, a cat and a bearded dragon!

“I have a passion for healthcare; and have built software for hospital bedside monitors, worked with big pharma R&D scientists developing apps for pre-clinical drug trials, and have developed workflow systems for clinical trial compliance management.
I love getting involved in multiple areas and contributing where I can, although my core expertise is Ruby on Rails applications.”
When he’s not in front of a keyboard, Allen loves to go on trips with his family and spend as much time as by possible by the ocean.
Adam Keinan
Senior DevOps
Adam entered the world of DevOps by chance, and discovered his passion for computers after working as a Helpdesk Support Manager, where he realised his love for interacting with clients.
Over the years Adam has gained great experience in System & Networking on On-Premises corporates, Cybersecurity division, Architecting Cloud & Platform infrastructures, handling mostly in Ci/CD aspects and product optimization technologies on Hybrid environments!
Outside of work, Adam is a keen photographer - having already studied for a diploma in Filming, Photography and Animation, he loves to keep up to date with the latest trends in art.
Shirit Shachak Sibony
QA Manager
Lisa Hodes
QA Engineer
Lama Sub-Laban
Manager of Customer Support
Daniel Scheinert
Support Operations Manager
Shirit Shachak Sibony
QA Manager
QA is in Shirit’s DNA. She came to Surgimate with over 15 years of experience working at some of the world’s top software companies. If it hasn’t been approved by Shirit, it doesn’t get shipped. With Shirit, “everything is possible”, she’s a hands-on mom and is earning her BA in Computer Programming at the Open University.
Lisa Hodes
QA Engineer
A Mancunian with a degree from the University of London, Lisa began her career in the Business Information Service of the British Library. Discovering hidden gems in stacks of information led Lisa to an interest in research & tech. With more than fifteen years in QA, Lisa is intrigued by the forensics and detective work of it all, pinpointing problems at their source and enabling a final high-quality product. Lisa recently finished a “HandyWoman” course where she learned how to fix blinds and build a cabinet.
Lama Sub-Laban
Manager of Customer Support
With her extensive experience as a project development manager at a number of high-tech companies, Lama is the go-to for problem solving in the Surgimate Customer Success team. Armed with a BA in Computer Science and Media & an MA in Software Engineering, Lama works hard to ensure all Surgimate’s clients’ needs are met in a timely and efficient manner. When she isn’t working her way through open tickets, you might find her traveling, scuba diving, or running down the soccer field or basketball court.
Daniel Scheinert
Support Operations Manager
Daniel has many years experience managing call centers including running an award winning Customer Service Supervisor team for a fortune 200 company. Daniel has a deep love for service and aims to offer top notch quality service to every client. In his free time he loves singing, drawing, and tinkering.
Daniel Swiery
Senior Customer Support Representative
Sophie Sklar
Digital Document Manager
Ligil Kaplan
Director of FP&A
Elisheva Katsman
Bookkeeper
Daniel Swiery
Senior Customer Support Representative
A former data analyst and educator, Daniel combines his analytical and educational skills to ensure customers have a successful experience with the product. When he isn’t cycling to save the world, hiking or swimming, you can find Daniel relaxing to some jazz or strumming out some tunes on his guitar. He holds a BSc in Psychology from London South Bank University and a Masters in Policy Analysis and Evaluation from the Institute of Education, London.
Sophie Sklar
Digital Document Manager
Sophie joined the Surgimate Customer Success team with versatile skills and experience from the biotech industry and non-profit world. Her B.A in Semitic Languages at University College London, helps her interpret all the cryptic support tickets she receives on a daily basis. When she isn’t managing all the forms for Surgimate Practice, she runs half marathons and spends time with her family.
Ligil Kaplan
Director of FP&A
With a background in finance, Ligil is a numbers whiz and loves to work with data to gain new insights and ideas!
When she's not analyzing data, Ligil loves to keep active by working out and hiking.
Elisheva Katsman
Bookkeeper
With a passion for solving puzzles and number games, Elisheva ensures the finances at Surgimate always add up. With a BA in Education, multiple bookkeeping courses under her belt, and 10+ years experience, Elisheva can manipulate and restructure any Excel Spreadsheet with ease. In her spare time, she likes to read and spend time with her family.
Brittany Hahmeggerry
Sales Development Representative
Devin White
Technical Support Specialist
Pearly Sait
Chief of Staff
Ceren Maeir
HR Operations
Brittany Hahmeggerry
Sales Development Representative
Brittany loves traveling, music, history and learning about different cultures and philosophies. She is a classically-trained opera singer who earned her B.A. in International Relations. This has been useful in her extensive sales, management and training career at multi-national companies, and continues this in her role as part of the Surgimate Sales Team.
Devin White
Technical Support Specialist
Born and bred in Arizona, Devin joins Surgimates growing Pheonix team as a Technical Support Specialist. Devin is a man of many talents, with a BA in Psychology from Benedictine University , he is also a skilled artist and graphic designer, and loves to study science. Devin played college Basketball, and in his spare time you can still find him on the basketball court!
Pearly Sait
Chief of Staff
Pearly is an experienced professional who has successfully worked for startups and fortune 500 companies. Pearly's expertise lies in navigating regulatory landscapes, mitigating risks, and fostering compliance culture through cross-collaboration. Her adaptability, analytical skills, and strong communication make her an asset in any compliance or risk management role, where she excels at bringing diverse teams together to achieve common goals.

Ceren Maeir
HR Operations
Ceren was born and raised in Chicago and has been living in Israel for the past 6 years. She has a bachelor’s degree in International Relations and Religion from American University and a Masters in Human Resources Management from Tel Aviv University. In her free time, she enjoys travelling throughout the northern region of Israel, reading and spending time with friends and family.
Yinnon Hadad Marliss
Engineering Team Lead
Amanda Antieri
Onboarding Project Manager
Tyler Scott
Digital Marketing Specialist
Yinnon Hadad Marliss
Engineering Team Lead
Yinnon was born and raised in Israel and served in the military in an intelligence unit of the IDF. He enjoys the process of building innovative technologies and combining automations in everyday life.

Yinnon has a big passion for the eCommerce, Automations, Data, Cyber and the world of AI. In his free time Yinnon enjoys sports, learning and building new things.
Amanda Antieri
Onboarding Project Manager
Amanda comes to Surgimate with a combined 13 years experience in EMR implementations as well as surgical coordination, bringing a unique perspective to the team. Her background is in Elementary Education. In her free time, she likes to spend time with her family. She is very involved in her children's activities so she can almost always be found at some type of ball field. When she's not being a dugout mom, she also loves cooking new recipes and watching TV.
Tyler Scott
Digital Marketing Specialist
With his background in telecom SaaS, Tyler's expertise in leveraging AI for enhanced digital communication is a valuable asset he brings to Surgimate. Beyond his professional achievements, Tyler is an avid hiker, drawn to the scenic mountains of Colorado. He also enjoys swimming, cooking, and exploring different cuisines, making RiNo his go-to spot for diverse culinary experiences.
Want to join our team?

We’re interested to hear from talented individuals who can help us achieve our mission. If you see a role for yourself at Surgimate, no matter what your background or experience, write to us at hr@surgimate.digiproduct.co.il

Stephen Blattner, MD MBA
Strategic Advisor
Louis Ralofsky, MD
Strategic Advisor
Guy Gordon
Creative Advisor
Ariella Berger
Strategic Advisor
Stephen Blattner, MD MBA
Strategic Advisor
Stephen Blattner MD MBA has over 30 years of healthcare experience as a clinician, clinical investigator, organizational leader, executive coach, and healthcare management consultant. He is the Founding Principal of exăgoMD which implements transformational clinical and business strategies while building executive leadership effectiveness. He holds an AB from Cornell University, his MS and MD from the SUNY at Buffalo School of Medicine and an MBA from Boston University.
Louis Ralofsky, MD
Strategic Advisor
Lou Ralofsky MD CPE brings over 18 years of healthcare experience as a clinical and organizational leader and serial entrepreneur to Surgimate. He has been responsible for strategic, operational and leadership engagements and has facilitated alliances between healthcare organizations, vendors, and physicians.
Dr. Ralofsky holds a BS from the University of Dayton, received his MD from Wright State University’s Boonshoft School of Medicine and is a Certified Physician Executive.
Guy Gordon
Creative Advisor
A former senior strategist at global ad agency Saatchi & Saatchi, Guy created award-winning campaigns for the likes of P&G, Carlsberg, Ford, and Coca-Cola. Guy is responsible for visual communications and brand voice at Surgimate. Born and bred in Ireland, Guy is father to three girls and a keen runner and mountain biker. He holds a BA in War Studies from King’s College London.
Ariella Berger
Strategic Advisor
Ariella has 25 years of accomplished senior professional leadership experience in finance, strategy & venture capital. An autodidact, Ariella's work covers multiple industry fields, including critical and influential contributions pioneering mobility policy and tech hubs. Today she advises CEOs on strategy, finance & decision-making. Ariella sits on the Exec Board of several organizations and holds a BSc in Math & Philosophy and a MSc in Mathematical Trading & Finance.
10 + Specialties
Surgeries Coordinated
40+ Interfaces
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